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Aussie start-up’s infant formula making waves overseas

The new brand of infant formula with no artificial sweeteners, colours and flavourings received a great response during a recent Shanghai expo.

An 100% Australian-owned start-up has introduced a brand of infant and toddler formula that has essential nutrients and contains no artificial ingredients. The brand’s Stage 1, 2 and 3 formula will be distributed nationwide by Grocery Industries Australia.
Made from 100% Australian powdered milk, Nutrico Optimum has essential nutrients in each of its three stages of formula including prebiotics FOS and GOS, DHA (Omega 3), Taurine, Choline, Beta-Carotene and L-Carnitine. It contains no sweeteners, colours and flavourings commonly found in other branded infant formulas, said the company.

Nutrico’s Managing Director Mr Craig Ford said the drive for developing a new infant formula came when he and his partner, Maia Dodds, could not find a branded formula for daughter Camila that was free of sweeteners such as maltodextrin, sucrose and corn syrup; and was made ethically with 100% Australian dairy milk.

“We decided to produce the best possible infant formula, using optimum quality nutrients, vitamins and minerals that are clinically proven to provide all the nutrients necessary for healthy infants and toddlers,” Ford said.

Mr Graham Moran, National Business Manager of distributor Grocery Industries Australia, welcomed its partnership with Nutrico and announced its plans to have Nutrico retailed in over 1200 independent supermarkets in Australia.

“We have been looking for an infant formula range and Nutrico ticks all the boxes for us including being Australian made and owned, free from artificial sweeteners, colours and flavours, and of the highest nutritional value. We are confident Nutrico will be supported by shoppers and is truly optimum nutrition for their little ones,” Moran said.

https://insidesmallbusiness.com.au/planning-management/aussie-infant-formula-has-no-artificial-ingredients